ABOUT EQUAL PLAY SPORTS
OUR STORY
Founded and launched in South-East London, Equal Play Sports Academy was born in "The Home of Talent" and is built on British Values. What started as a passionate response to the shortage of needs-focused sports clubs across London has grown into a transformative movement that's redefining inclusive sports participation. Equal Play Sports began with a love of football and a clear vision. While football remains at our heart, we recognised that talent knows no limits—and neither should opportunity. This philosophy led us to expand into a comprehensive multi-sports academy, now offering specialised programmes in basketball, cricket, tennis, golf, and motorsports. Our journey has been driven by a simple observation: traditional sports structures often create unintentional barriers for many young people. By tackling these barriers head-on, we've created pathways that not only develop athletic skills but transform lives and communities.
About
Equal Play Sports transforms athletic education through our innovative approach to inclusive sports development.
Our organization delivers specialized programs that combine professional needs-based analysis with personalized training across London. Through our dedicated team of experienced coaches and mentors, we create an environment where children of all abilities develop their athletic skills, confidence, and leadership potential, making lasting positive change in our community.


Where Every Player Matters
WHO WE ARE
Equal Play Sports is an educational sports organisation that transforms the lives of both skilled athletes and non-athletes through inclusive sporting opportunities. We bridge the gap between conventional sports education and the diverse needs of our community by delivering specialised programmes that combine professional needs-based analysis with personalised training across London.
Through our dedicated team of experienced coaches and mentors, we create an environment where children of all abilities develop their athletic skills, confidence, and leadership potential, making lasting positive change in our community.
OUR APPROACH
Needs-Focused Development
With a deep understanding of the barriers facing many young people in sports, we've stepped up to help bridge the gap by delivering professional sports coaching that adapts to individual needs. Our sessions are:
- Tailored to meet each participant where they are
- Adaptive to accommodate different learning styles and abilities
- Accessible for all physical, cognitive, and sensory needs
- Affordable to remove financial barriers to quality sports education
Beyond Traditional Coaching
Our Academy provides comprehensive services that extend beyond typical sports training:
- Sports Coaching: Professional development for young individuals and groups across multiple sports disciplines
- Weekly Sports Programmes: Regular sessions hosted at clubs, schools, community spaces, hospices, and other venues
- Evidence-Based Methods: Systematic research to continuously refine our impactful approaches
- Education & Training: Upskilling clients on best practices, strategies, and performance techniques
Our Values
We stand committed to transforming sports education for every child.
Inclusivity
Ensuring every child, regardless of background or ability, has equal access to sports opportunities.
Empowerment
Providing the tools, support, and guidance for each child to unlock their full potential, both in sports and beyond.
Innovation
Continuously evolving our programs to meet the unique needs of every participant and ensuring they are engaging and effective.
Community
Building a supportive network of families, coaches, and mentors who work together to drive positive change and success.
Our Core Programs
We deliver transformative sports education through expertly designed programs that develop potential and inspire growth.
Coaching
Inclusive Coaching Programs
We offer tailored sports coaching for children of all abilities. This includes skill-building sessions for neurodiverse children and those with physical disabilities.
PARTNERSHIPS
Partnerships with Schools
Partnering with schools across London, we provide football and sports coaching during PE lessons and after-school clubs, emphasizing teamwork and resilience.
tRAINING
Specialized Football Training
The organization organizes football training programs for children under 10, focusing on tactical elements like “in possession” and “out of possession.”
Mentorship
SEND-Focused
Sessions
Equal Play Sports creates specialized programs for SEND children, incorporating innovative tools like fidget toys and arts and crafts through creative activities.